Assembly Hotel

South East England Greater London Covent Garden

  • 121 Guest Rooms
  • Contemporary Boutique Hotel

A playful West End hotel with a rooftop bar and restaurant boasting skyline views

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Smack bang in the heart of London's West End, the Assembly is an ideally situated place to stay. Just a swift stroll away you'll find Leicester Square, the theatre district and Covent Garden, with its many shops and street performers. Its 121 rooms are comfy and fun, with a look inspired by fashion icons Alexander McQueen and Stella McCartney – think jazzy tiles and cushions and touches of pink neon here and there. Whether guests choose the Snug, Nest, Pad or Den category, all feature Egyptian cotton sheets, air-con, sound proofing and clever storage spaces.

Upstairs on the 10th floor is The Garden, a rooftop bar and restaurant with panoramic views and an enticing menu. After a meal and a cocktail or two, why not head out and catch a show, or wander into nearby Chinatown – with the capital on the doorstep, this is an excellent bolthole from which to explore the capital.



Open all year.


Double rooms from around £200 a night.


Contact Website  020 3953 4251  Assembly Hotel, 27-31 Charing Cross Rd, London WC2H 0LS

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Getting There

Leicester Square tube is just one minute walk away.


  • Restaurant
  • Wifi
  • Car-free option
  • 24-hour reception
  • Accessible Rooms
  • Family rooms
  • Family-Friendly
  • Boutique hotel

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See Hotels in Covent Garden


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Everything I needed for a stay

I'm already looking forward to going again and would highly recommend this hotel to anyone visiting the area. It definitely deserves a five star rating!

Nathan, Verified Customer

6 out of 5!!!!

This place was amazing… I could not recommend this place enough, I’ll be singing their praise for many years to come and we are going to book again soon.

Barbara, Verified Customer

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Great site that offers a really broad range of places to stay across the UK. Easy to navigate and book holidays.

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Found this website when looking to book a staycation for later in the year. Such a great variety of properties and the website is really easy to use. Already shared with my family and friends.

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Great, simple and straightforward. I will definitely be using Cool Places again.

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