East Anglia Norfolk Swaffham

  • From £125 a night
  • 14 bedrooms, suites and apartments.
  • Boutique hotel
  • Restaurant with Rooms

Quirky contemporary design, great food and a warm welcome.

Book Now

Book your stay securely on a third-party website

Vanessa and Les Scott opened Strattons well over twenty years ago now, and either they were remarkably ahead of the curve, or they have adapted it to be almost the epitome of a new breed of British boutique hotel, with an attractive historic building, a great restaurant and extremely comfortable rooms that are contemporary and welcoming – and a little bit quirky.

Tucked away in a courtyard away from what passes for the urban hum of Swaffham, there are eight rooms in the main house – five doubles and three suites – and each has been individually designed, varying from the extravagant, Louis XIV inspired opulence of the Boudoir and Red Room to the funky lines of the Seagull room and the Portico room with its bathtub and mermaid mosaic. There are also two slick self-catering apartments in a converted printworks across the garden (Print 1 and 2), each decorated with an impeccable eye for detail, two further double rooms in a converted cottage (CoCoes 1 and 2), and two opulent suites, one of which is in the old stable (Stalls) while the other (the two-tier Opium suite) is in the former groom's cottage and has a free-standing bath tub at the end of a large double bed. Wi-fi is free throughout, although a bit erratic in the annexes. They also have a trio of pet-friendly rooms.

Overall you couldn't be more comfortable, surrounded by the fruits of Les and Vanessa's magpie-like travels and ultra-vivid imaginations. The restaurant is fab, and although it's only open in the evening, they serve a superb traditional afternoon tea if booked in advance. And the on-site café and deli – CoCoes – does excellent coffee and pastries and cooks up a storm at lunchtime and is open till 5pm every day.



Open all year.


Double rooms from £125 a night inclusive of breakfast. 


Contact Website    Strattons, Ash Close, Swaffham, Norfolk PE37 7NH

Show Map


  • Bar
  • Gardens & Grounds
  • Parking
  • Restaurant
  • Wifi

Looking For...

  • Dog-Friendly
  • Eco Retreat
  • Family Friendly
  • Five-Star Luxury
  • Foodies
  • Rural Retreat

As featured in

Cool Places: Britain's Coolest Places to Stay, Eat, Drink... and More!

A lavish full-colour guide to more than 200 of the very best places to stay in the UK – everything from boutique hotels and designer B&Bs to chic country cottages and luxury glampsites.

Buy the Book

Dog Friendly Britain: Cool Places to Stay with your Dog

A full colour guide, Dog Friendly Britain showcases the very best places to stay in Britain with your dog – everything from boutique hotels and cosy gastropubs to seaside B&Bs, country cottages and the latest glamping sites.

Buy the Book

Related Guides

See Hotels in Norfolk


Let us know what you think of your stay.

Add Your Review

Rated ★★★★★ over 1 reviews


Chic boutique with bedrooms as the main attraction

Drive into Swaffham and your heart sinks. It might have its attractions but I didn't spot them. But the Strattons hotel is a little gem and must have been very brave of the owner to invest a lot of time and personality into the fixtures and fittings. Its the bedrooms which are the main attraction - well we only stayed one night in one but it ticked all the boxes for a loved up fantasy weekend etc. Sunken bath with mirrors - psycho wacky wallpaper and a slightly decadent feel to encourage you to get your rocks off. Staff were lovely - food was decent and different. If you asked me to sum it up I would say perfect for a romantic night away - so long as you don't intend to stroll round the town.
Jan 26, 2014 by Jason Patrick

List Your Property

Do you have a Cool Place you'd like to tell us about?

Join Cool Places

Other Cool Places near Strattons

What Customers say about Cool Places

Everything I needed for a stay

I'm already looking forward to going again and would highly recommend this hotel to anyone visiting the area. It definitely deserves a five star rating!

Nathan, Verified Customer

6 out of 5!!!!

This place was amazing… I could not recommend this place enough, I’ll be singing their praise for many years to come and we are going to book again soon.

Barbara, Verified Customer

Easy to navigate

Great site that offers a really broad range of places to stay across the UK. Easy to navigate and book holidays.

Patrick, Verified Customer

Such a great variety of properties

Found this website when looking to book a staycation for later in the year. Such a great variety of properties and the website is really easy to use. Already shared with my family and friends.

CT, Verified Customer

Great, simple, straightforward

Great, simple and straightforward. I will definitely be using Cool Places again.

SM, Verified Customer