Part of the same group that owns the White Lion at the other end of the town, and one or two other Suffolk gems, the Brudenell is typical of their efforts to take unloved places with bags of potential and turn them into special, contemporary places to stay, usually with a decent, modern restaurant thrown in as well. With a location as good as the Brudenell's it would be hard to fail, right on the seafront on the northern edge of town, but nonetheless its recent upgrade, in a yachty style that's right on-message with the Aldeburgh vibe, is a big success. There’s free wifi throughout, the rooms are thoughtfully if not very creatively furnished, and service is excellent – and yes, there is a pretty good ground floor restaurant with a well-appointed outside terrace overlooking the sea.

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