The Bullring Upper East Mall Birmingham B5 4BP

The amorphous and bulbous Selfridges building was a welcome and exciting addition to Brum's skyline in 2003, not least because it signalled the end of the Bullring's reign as a drab, grey eyesore that no one wanted to visit. But this landmark building hasn't just altered the vista; it has, together with the rest of the Bullring, placed Birmingham on the world stage when it comes to audacious shopping. Sleekly designed, this unique, stylish space encourages even the most cautionary of shoppers to become intrepid consumers, filled as it is with both high-end designer labels (Armani, Prada, Gucci et al) and the funky one-of-a-kind boutique goods that turn up in many 'pop-up' stores. Airy and modern, it's easy to navigate too, from clothes to beauty bays and back again before taking the weight off in one of the many ground floor eateries. It's an iconic building – and in some ways the symbol of Birmingham's regeneration – but above all it's a finely crafted temple of retail temptation. You have been warned.

Best Places to stay near Selfridges

What Customers say about Cool Places

Everything I needed for a stay

I'm already looking forward to going again and would highly recommend this hotel to anyone visiting the area. It definitely deserves a five star rating!

Nathan, Verified Customer

6 out of 5!!!!

This place was amazing… I could not recommend this place enough, I’ll be singing their praise for many years to come and we are going to book again soon.

Barbara, Verified Customer

Easy to navigate

Great site that offers a really broad range of places to stay across the UK. Easy to navigate and book holidays.

Patrick, Verified Customer

Such a great variety of properties

Found this website when looking to book a staycation for later in the year. Such a great variety of properties and the website is really easy to use. Already shared with my family and friends.

CT, Verified Customer

Great, simple, straightforward

Great, simple and straightforward. I will definitely be using Cool Places again.

SM, Verified Customer