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Cadbury World

Linden Road Bournville Birmingham B30 2LU 0845 450 3599

We say

Chocoholics come gather! Cadbury World is a chocolate Mecca to rival Willy Wonka’s factory, and of course it's a great family excursion to boot. The Cadburys were interesting on many levels, and tours take you back to the very beginning when John Cadbury began selling his self-produced coffee and chocolate in Birmingham's Bull Street in 1824, charting the journey of the Cadbury family from provincial concern to globe-spanning brand, and noting how their Quaker roots acutely influenced their business decisions. There's also a walk through the production process, succinctly describing how our beloved cocoa-treats are made and doling out regular free samples to keep the younger ones interested – although there is plenty of kid-targeted stuff too (besides free chocolate), with rides through a chocolate wonderland in bean mobiles, a play area with tube slides and rope bridges as well as a 'Purple Planet' where you can see what you'd look like if you were made out of chocolate. All in it’s a day out that caters to everyone, and hard to dislike, even if you hate chocolate – though its more traditionally Quakerish bits may sometimes be a challenge for kids high on sugar.

You say Average Rating ★★★★★

Great day out for chocolate lovers (that is everyone then?!) ★★★★★

I loved Cadbury World, it was much better than I expected as it was much more informative and less gimmicky than I had imagined. We (two adults) spent four hours on the site but we do like to read everything. The history is fascinating and well presented, although a little biased as to how well Cadbury have treated staff (no mention of Fairtrade or how overseas workers fare in the global demand for sugar and coco). The factory part of Cadbury World would be better with more interpretation boards but I suspect they would rather the public don't know too much. Almost all the factory that you see is automated. The small fairground type train ride is a bit silly but enjoyable nonetheless. There is some opportunity for hot liquid chocolate tasting and we each got three bars of chocolate. It was disappointing that the shop is overpriced. There is an outside children’s play area but this looked really busy even on a cold December day. Parking was easy. Overall a fascinating day out.

Cadbury World reviewed by on February 9th, 2014

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How much?

Adults £14.75, children £10.75, under-4s free, family from £45


  • Café
  • Events & Activities
  • Gift Shop
  • Group Bookings
  • Rides & Attractions
  • Wheelchair Access


Opening times vary, check website for details

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